Weekly update: developments in online marketing and AI

At TMC Media, we keep a daily eye on the latest developments in online marketing and artificial intelligence. Last week we came across a number of interesting innovations and trends that we would like to share with you. In this article, we explain the most important insights from our recent research.

‍

AI takes over ad buying

AI tools are transforming the digital advertising world by automating processes such as ad placement, targeting and design. Major players such as Google, Meta, TikTok, Amazon and Pinterest are developing systems that optimize campaigns based on parameters such as budget and sales goals. While this increases efficiency, marketers worry about losing control and transparency. AI is expected to play a dominant role in ad buying by 2030.

‍

Potential implications: Companies that embrace AI for their ad buying can benefit from more efficient and effective campaigns. However, it is crucial to strike a balance between automation and human control to ensure brand consistency and ethics.

‍

Dutch see AI as threat to online safety

Recent research shows that a large proportion of the Dutch consider AI a threat to online security. Sixty percent fear an increase in cybercrime due to AI, and two-thirds fear the spread of fake news. There are growing calls for active government and European Union intervention to address these concerns.

‍

Potential implications: Companies should proactively address these concerns by implementing transparent AI practices and informing customers of the security measures being taken. This can help maintain consumer trust and prevent reputational damage.

‍

Pega launches generative AI tool for customer journey optimization

Pega has launched Customer Engagement Blueprint, a platform powered by generative AI. This enables marketing, CX and AI specialists to collaborate online to design customer programs, translate data models into brand strategies and create effective roadmaps.

‍

Potential implications: With this tool, companies can better visualize and optimize their customer journeys, leading to improved customer satisfaction and loyalty. Using generative AI can also increase efficiency and reduce time-to-market.

‍‍

Juniper Networks and IBM integrate AI for advanced network management

Juniper Networks and IBM have joined forces by integrating Juniper's Mist AI with IBM's watsonx. This collaboration focuses on optimizing the full client-to-cloud experience and increasing productivity in critical business processes through generative AI.

‍

Potential impact: Businesses can benefit from more advanced and efficient network management, leading to improved operational efficiency and a better user experience. Integrating AI into network management can also help proactively identify and resolve potential problems.

‍

How TMC Media can support your business

At TMC Media, we constantly monitor and analyze these developments so that you stay ahead. Want to know how AI can strengthen your marketing? Get in touch with us.

‍