Mobile optimization as key to higher SEO rankings in the manufacturing industry

With the increasing use of mobile devices, the importance of mobile optimization for websites can no longer be ignored. In the manufacturing industry, where websites often contain heavy technical content, it is essential that this content is easily readable and navigable on mobile devices. Moreover, search engines like Google prefer mobile-friendly websites, which means mobile optimization has a significant impact on your site'sSEO ranking. In this article, we discuss why mobile optimization is crucial to rank higher in search engines and how it improves the user experience.
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Why mobile optimization is so important for SEO

Mobile optimization means that your website is designed to automatically adapt to the device on which it is viewed. This means not only adapting the layout, but also optimizing the loading speed and usability on smaller screens. Mobile optimization has a direct impact on SEO for the following reasons:
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1. Mobile-First indexing
   Since Google switched to mobile-first indexing in 2018, websites are judged on their mobile version first before the desktop version is considered. This means that if your mobile website does not perform well, your ranking in search results could be lower, regardless of how good your desktop version is. Especially for companies in the manufacturing industry, which often provide a lot of technical content, the lack of a mobile-friendly site can keep valuable information from being found by potential customers.
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2. Improved User Experience (UX)
   User experience is a crucial factor for SEO ranking. If visitors have trouble navigating or finding information on your website, they are more likely to drop out, leading to a higher bounce rate. Google sees a high bounce rate as a sign that a website is not relevant or user-friendly, which can be detrimental to your ranking. Mobile optimization helps ensure that visitors can easily navigate through your content, making them stay longer and more likely to click further or contact you.
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3. Faster load times for mobile users
   Websites that are not optimized for mobile devices often have longer load times on mobile. Mobile users expect fast load times, and if a page does not load within seconds, they are likely to drop out. Google considers page speed an important ranking factor. By implementing mobile optimization, you improve your website's loading speed, which benefits both SEO and user experience.
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4. Attract local search traffic
   For companies in the manufacturing industry that operate both nationally and internationally, mobile-friendly SEO can help attract local search traffic. Many users search for local businesses or suppliers via mobile, and Google shows mobile websites higher in search results when local searches are conducted. A mobile-friendly website can thus help get found by potential customers who are already in the area.
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How to implement mobile optimization

1. Implement responsive design
   Make sure your website is responsive, so it automatically adapts to the screen size of the device. Responsive design adjusts font sizes, images and layouts so that all content remains easily readable and accessible.
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2. Optimize images and videos
   Visual content such as images and videos can slow down a website, especially on mobile devices. By compressing images and optimizing videos for mobile, you significantly reduce load times, contributing positively to both the user experience and your SEO score.
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3. User-friendly navigation
   On mobile devices, space is at a premium, so it is important to have a simple and intuitive navigation structure. For example, use a hamburger menu (the three horizontal stripes) to save space and allow users to easily navigate the website. Consider the size of buttons and links so they are easy to click on a smaller screen.
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4. Using PageSpeed Insights and Google Search Console
   Tools such as Google's PageSpeed Insights and Search Console can provide valuable insights into the performance of your mobile website. These tools indicate how fast your site loads on mobile and what optimizations can be made, such as resizing images or removing unnecessary plug-ins.
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Conclusion: Mobile optimization as a basis for SEO success in the manufacturing industry

Mobile optimization is not only important for the user experience, but is also a necessary factor to rank higher in search engines. Websites in the manufacturing industry can gain a lot by making their technical content mobile accessible so that customers can access this information anytime, anywhere. By investing in a mobile-friendly website, you improve your company's findability and create a solid foundation for further SEO growth. Learn more about how TMC media can help, get in touch via the contact form. or read the success stories of companies before you.

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