The latest developments and trends in the market for SaaS platforms

One of our customers recently asked but the latest developments and trends in the market for SaaS platforms. Some inquiries revealed that the market is rapidly maturing. Growth is expected to continue for the foreseeable future. Not least because of the impact of COVID-19 on working from home.  

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The huge increase in home working has boosted the demand for SaaS solutions. In line with this growth, data, security and compliance are increasingly an absolute requirement. But also the need for users to be able to work anytime, anywhere. Especially the need for a user-friendly interface for smartphones, makes a mobile-first approach indispensable.

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Companies that offer their solutions as a service will be continually challenged to respond more and more quickly to changing customer needs. In doing so, it is important that not only the platform meets the digital customer needs, but the entire marketing & sales and service organization is tuned to communicate with customers in a different way.

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SaaS solutions have changed business forever. It enables companies to perform optimally in areas such as flexibility, productivity and affordability. Results that simply would have been impossible with traditional delivered software solutions.

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TMC Media developed and delivered SaaS Sales Enablement platform solutions to the likes of Unilever, Parkmobile, Vrumona and TotalEnergies. If you would like to know more about our SaaS solutions, please feel free to contact us.

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