How findability in the manufacturing industry is undergoing a digital transformation

The manufacturing industry has changed significantly in recent years. Not only because of technological innovations such as robotization and automation, but also because of the rise of digital platforms. A strong online presence has become crucial for many companies in this sector. In this article, we discuss how companies in the manufacturing industry can improve their findability online and why this is essential to remain competitive. We do this by highlighting figures and trends in the industry and by looking at the opportunities digitalization presents for companies' marketing and websites.
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The digitization of the manufacturing industry

The digitization of the manufacturing industry has been in full swing for several years. Recent reports show that as many as 83% of companies in this sector see sustainability and digitalization as a strategic priority. These companies invest not only in sustainable production methods, but also in digital technologies to optimize their processes. Moreover, 55% of companies are using technologies such as artificial intelligence, the Internet of Things (IoT) and advanced data analytics to increase their efficiency.
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The importance of online findability

Despite increasing digitization in the industry, it appears that many companies in the manufacturing industry are still struggling with their online findability. This presents a huge opportunity for companies looking to strengthen their digital marketing strategy. A well findable website is important not only to attract new customers, but also to bring in the right leads and maintain relationships with existing customers.
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Research shows that 70% of companies expect changing customer preferences to significantly affect their operations in the coming years. Customers are increasingly searching online for suppliers and partners in the manufacturing industry. Companies that are not highly findable online are therefore missing out on opportunities to bring in new leads. By investing in a strong online presence, companies in this sector can gain an edge over their competitors.
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How TMC Media can help

At TMC Media, we understand that online findability in the manufacturing industry is essential to grow and remain successful. We help companies in the industry optimize their website and digital marketing strategy. With our extensive knowledge of SEO, content marketing and web design, we can ensure your company is visible to the right audience.

By focusing on the right keywords and a well thought out content strategy, we can ensure that your business ranks higher in search engines such as Google. This not only increases the chance of new leads, but also the opportunity to position yourself as a leader in the market.

Discover our customers' success stories and see how our solutions have helped them excel.
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Conclusion

The manufacturing industry is on the eve of further digitalization, in which a strong online presence is crucial. Companies that want to improve their online findability can thus strike a big blow in an increasingly competitive market. By deploying the right digital strategy, you can not only increase your visibility, but also generate leads and build valuable relationships with customers.
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Want to know how your business can become more findable online? Then contact TMC Media and find out how we can help you with an effective website and digital marketing strategy.

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