Weekly update: developments in online marketing and AI

At TMC Media, we follow developments in online marketing and artificial intelligence on a daily basis. This past week, we saw some notable innovations and trends that we want to elaborate on in this article. Below you will find the most relevant findings from our recent research.‍

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Google improves search ads with smart AI tools‍

We found that Google has made significant improvements to search ads using new AI tools. As a result, advertisers can now more easily create personalized ads, leading to more targeted targeting and automatic optimization of ad content.

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Potential impact: We expect that advertisers who make quick use of these AI tools will achieve significantly better results with less time investment, thereby optimizing ROI.

Instagram tests AI chatbots for instant customer communication

We saw this week that Instagram is currently actively experimenting with smart AI chatbots to answer direct customer questions. These chatbots respond automatically and quickly via direct messages, helping businesses communicate more efficiently.

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Potential impact: This development offers companies opportunities to significantly improve customer service, which will increase customer satisfaction and brand loyalty.

HubSpot introduces generative AI tools for content creation

As it turns out, HubSpot recently launched new generative AI tools that allow for faster and easier production of engaging, personalized content. This allows marketers to respond better and faster to the changing needs of their target audience.

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Potential impact: Companies can respond more quickly to current trends and customer needs thanks to these tools, leading to higher engagement and better conversions.‍

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Strong growth of AI-driven programmatic advertising

Furthermore, we have seen strong growth in the use of AI for programmatic advertising. Advertisers are increasingly using AI to automatically and very precisely optimize and target their campaigns.

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Possible consequences: This development means that companies that do not invest in AI-driven solutions may lag behind competitors that do.

How TMC Media can support your business

At TMC Media, we constantly monitor and analyze these developments so that you stay ahead. Want to know how AI can strengthen your marketing? Feel free to contact us for personal advice and practical support.

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