How to Stand Out Online as a Law Firm

During a recent exploration of law firm websites, we noticed that many of these websites are quite similar. Most offices opt for a business-like look, often with lots of white, dark blue and grey, in order to radiate confidence and professionalism. While this approach is understandable, it can also be a missed opportunity to stand out in a competitive market.

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Many firms focus on legal information and services, leaving less room for creative design. In addition, many law firms use standard templates that have been developed specifically for the legal sector, which leads to uniform websites without distinctiveness.

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How do you differentiate your lawyer website from the rest?

There are several ways to make your website stand out. Start with a fresh visual identity. Choose colors that deviate from the standard blues and grays, and consider a modern and minimalist design that looks contemporary, without losing sight of professionalism.

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Personal photos of your team, rather than stock photos, can help make your office more human and accessible. In addition, it is important to clearly communicate your unique approach or specializations. Think, for example, of sharing anonymized success stories or case studies, so that potential clients get a better idea of the expertise within your firm.

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In terms of user-friendliness, there is also a lot to be gained. Many law firms do not offer direct communication options through the website, such as a chat function or an online appointment system. By adding these features and ensuring clear navigation, visitors can get in touch with you quickly and easily. In addition, you can provide valuable content, such as blogs that explain legal topics in an accessible way.

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Finally, local findability is of great importance. Target your website and SEO strategy specifically to your region. Transparency about rates can also help build trust. Consider, for example, adding a rate calculator so that potential clients can get a better idea of the costs.

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Examples of Inspiring Lawyer Websites

During our exploration, we also came across some positive outliers. Here are three law firms that, in our opinion, have managed to differentiate their websites:

• DayOne Advocaten (The Hague): Their website is well-organized with a clear menu structure. Visitors can easily find information about jurisdictions, lawyers, and services. The sleek, modern design fits well with the professional look of the office.

• RWV Advocaten (Leiden): RWV emphasizes their commitment to clients, with accessible and clear texts that exude trust and transparency. The website also features testimonials from satisfied clients, providing additional credibility.

• LXA Advocaten ('s-Hertogenbosch and Amsterdam): LXA is committed to a sharp, pragmatic approach. Their website emphasizes customer satisfaction and availability, with a clear focus on delivering reliable quality.

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How TMC Media can help

At TMC Media, we understand that a website should be more than just an online business card. It should be a powerful tool to differentiate your law firm in a competitive market. We are happy to help you create a website that is not only professional, but also really stands out and puts your office on the map.