From SEO content to useful content: How to satisfy Google and your target audience

Google has adjusted its algorithms. For B2B marketing in the manufacturing industry, this means a shift from purely SEO-optimized texts to content that offers real value. Want to stay relevant? Then make sure your content is directly useful to your target audience.
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What's the difference?
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SEO content: Written for search engines, with lots of keywords and superficial answers.
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Usable and useful content: Focused on the user, with relevant, in-depth information that provides practical solutions.
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Why this change
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Google wants to help users by showing them the best information. This means that superficial texts do not rank as well. Companies that invest in content that meets their customers' needs now have a competitive advantage.
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How to create usable and useful content
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1. Understand your target audience

What questions do your customers have? In B2B, this often means solving complex issues. Do research on your target groups, for example through interviews or data analysis.
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2. Focus on depth and relevance

Offer solutions that are immediately applicable. Do not provide generalities, but concrete tips, cases and insights.
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3. Stay consistent

Content should be consistent with your brand and appear regularly. Inconsistency makes you less trustworthy.
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4. Measure and optimize

Analyze how your content is performing. Use tools such as Google Analytics or marketing automation to discover areas for improvement.
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Example: actionable and useful content in the manufacturing industry

An article that gives practical tips on improving your sales funnel for industrial customers, with concrete steps and measurable results, fits better than a generic blog about "B2B marketing strategies."
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Why useful content works

Useful content builds trust and shows that you understand your customer. This leads to better leads, more engagement and a higher ranking in Google. Ultimately, this is an investment in long-term success.
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What TMC Media Can Do

TMC Media helps you develop a content strategy that fits Google's requirements and your target audience's expectations. We make sure your content is informative, applicable and effective.
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Conclusion

Want to keep Google happy and deliver value to your customers? Stop superficial SEO and start with really useful content. Contact TMC Media to take your strategy to the next level.

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