Is WordPress the right solution for you in 2021?

The Ultimate Web Solution in 2021

My name is Erik Thor, and I'm a front-end developer and SEO specialist. At TMC Media, we've been using WordPress for years to build high-quality websites that rank perfectly in search engines.

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The popularity of this open-source tool has only grown in recent years. WordPress is now responsible for building 50% of the websites on the internet. How is it possible that WordPress (WP) continues to outperform its competitors time and time again?

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In this article, I’ll show you why WordPress is still the best choice for your business and how we use WordPress to help your business stand out online. Read this article to learn how you can:

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• You can use WordPress to dominate the search rankings in your field;
• create the ultimate user experience for mobile, tablets, and desktop;
• develop high-quality content that drives high conversion rates and sales;

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Is WordPress the right choice for your website?

The first question that probably comes to mind is: Is your website suitable? WP offers a customized solution for everyone. It doesn't matter whether you're into blogging, photography, marketing, or sales.

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In addition, this tool is versatile and ideal for any type of content. These days, the tool is even used to run apps on your phone. It can also function as a “smart progressive” web app. This type of web app comes with advanced form features, including database tools for storing a wide range of content.

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Some people think that WordPress is only useful for smaller projects. But that hasn’t stopped The New York Times, Picnic, Walt Disney, the White House, and Sweden’s official website from using it for their official websites. WordPress can be very user-friendly and is optimized for high traffic and large amounts of data.

“But I heard that WordPress isn’t a good choice?”

WP isn’t that bad at all. Not everyone knows how to use it, and this often leads to frustration and negative experiences. It’s so easy to use a custom plugin for specific purposes. There are WordPress websites that use more than a hundred plugins, are full of JavaScript, and run on outdated themes. It takes at least 15 seconds for the website to load, and you’ll see the menus and buttons jump around, appear misaligned, or not work at all.

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A WordPress website hosted on a poor-quality hosting provider, without caching and without using responsive design tips and tricks—for websites like this, WordPress is obviously a bad choice. Make sure you’re not creating a Frankenstein’s monster and that your developers know what they’re doing. WordPress doesn’t have to be difficult. You don’t need more than 5–10 plugins, even for the most advanced websites. If you need help with this, we can assist you in exploring the possibilities and options for your website.

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Is WordPress fast enough for your project?

Load time is becoming increasingly important as a search engine ranking factor. Is WordPress fast enough to compete in this race? The answer to this question is a resounding yes. With WordPress, your website can easily rank number one among the world’s fastest-loading websites—assuming your developers have the time to tweak the right settings and apply the latest tips and tricks for responsive web design.

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And they practically have to, because websites with a load time of 3 seconds or longer lose 40% of their visitors. This means that by using WP effectively, you can make significant improvements in load time and reap the benefits that come with it.

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Is it also suitable for sales and B2B?

Many people believe that WordPress can only be used as a blogging platform. That’s an outdated assumption that still persists. These days, WordPress helps you set up a high-quality online store with all the latest payment solutions, account portals, checkout systems, and everything you need to track and fulfill orders.

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And the great thing about this is that WordPress is SEO-friendly. Thanks to popular SEO plugins like Yoast and RankMath, you now have full control over how easily you can be found online. This ensures that your customers know exactly where to find you online and that you no longer miss out on leads.

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Finally, WP is fully compatible with Google Analytics and Search Console. This way, you’ll know exactly which pages to optimize for the best results.

Are you smart enough?

The great thing about WordPress is that it’s also user-friendly. Gutenberg is one of the most convenient and user-friendly tools for creating content. Plugins like Yoast help you determine exactly which keywords to use and provide advice for your articles, so you can always apply the most useful tips for SEO and copywriting. Do you already know how you want to use WordPress?

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You can always contact us for advice or to discuss the options and possibilities for your website. Check out our services here.

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