Is WordPress the right solution for you in 2021?

The ultimate web solution in 2021

My name is Erik Thor, and I am a Front End Developer and SEO Specialist. At TMC Media, we have used WordPress for years to build high-quality websites that rank perfectly in search engines.

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The popularity of this open source tool has only increased in recent years. WordPress, meanwhile, is responsible for building 50% of the websites on the Internet. How is it possible that WordPress (WP) keeps outpacing its competitors time after time?

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In this article, I'll show you why WP is still the best choice for your business and how we use WP to help your business excel online. Find out in this article how you:

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• WordPress can use to dominate search rankings in your field of work;
• can create the ultimate user experience for mobile, tablets and desktop;
• can develop high-quality content with high conversion values and sales;

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Is WordPress the right choice for your website?

The first question that probably comes to mind is: is your website suitable? WP offers a customized solution for everyone. It doesn't matter if you do blogging, photography, marketing or sales.

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In addition, this tool is versatile and extremely suitable for any type of content. Nowadays, the tool is even used to run apps on your mobile. It can also function as a "smart progressive" web app. This form of web app comes with advanced form functionalities including database tools to store a wide range of content.

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Some people think WP is only useful for smaller projects. But this has not stopped the New York Times, Picnic , Walt Disney, the White House and the official website of Sweden from using it for their official website. WordPress can be very user-friendly and is optimized for high traffic and data.

"But I heard WordPress is not a good choice?"

WP is not bad at all. Not everyone can handle it and this often causes frustrations and negative experiences. It is so easy to use a custom plugin for specific purposes. There are WP websites that use as many as hundreds of plugin, full of javascript and outdated themes. To load the website takes at least 15 seconds and you see the menus and buttons jump or they are uneven or they don't work at all.

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A WP website hosted on a bad host, with no caching and no use of responsive tips and tricks, for this type of website WordPress is obviously a poor choice. Make sure you are not creating a Frankenstein's monster and that your developers know what they are doing. WP doesn't have to be difficult. You don't need more than 5-10 plugins, even for most advanced websites. If you need help in this we can help you see what the possibilities and options are for your website.

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Is WordPress fast enough for your project?

Load time is becoming increasingly important as a ranking factor for search engines. Is WP fast enough to join this race? The answer to this question is a resounding yes. With the help of WP your website can easily reach the number one spot for the fastest loading time in the world, assuming your developers have the time to turn the right buttons and apply the latest tips and tricks on responsive web design.

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And they almost have to because websites that have a load time of 3 seconds or longer lose 40% of their visitors. This means that by using WP properly you can achieve a lot in terms of load time and its benefits.

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Is it also suitable for sales and B2B?

Many have the idea that WP can only be used as a platform for blogging. This is an old assumption that is still present. WP today helps you set up a high-quality web shop with all the modern payment solutions, account portals, checkout system and everything you need to track and complete orders.

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And the beauty of this is that WordPress is SEO-friendly. Thanks to popular SEO plugins like Yoast and RankMath, you are now in control of how well you are findable online. This ensures that your customers know exactly how to find you online and that you no longer miss out on leads.

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Finally, WP is fully compatible with Google Analytics and Search Console. So you'll know exactly which pages to optimize for best results.

Are you smart enough?

The beauty of WP is that it is also user-friendly. Gutenberg is one of the most convenient and user-friendly tools for content creation. Plugins like Yoast help you determine exactly which keywords to use and give you advice for your articles so you can always apply the most useful tips when it comes to SEO and copywriting. Do you already know how you want to use WordPress?

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You can always contact us for advice or to discuss options and possibilities for your website. Check out our options here.

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